Elowen™ | Midnight Bloom Maxi Dress

Name: Elowen™ | Midnight Bloom Maxi Dress
Brand: Gracewood London
Price: 59.95 GBP
Availability: InStock

Free Delivery with Royal Mail

30-day money-back guarantee

35,000+ Happy Customers

Only 5 left in stock!

SUMMER SALE UPDATE:
Due to high demand, our stock is very limited... If you are still able to press the 'Add to Cart' button, there's still some stock left!

EFFORTLESS ELEGANCE FOR EVERY MOMENT

The Elowen™ Midnight Bloom Maxi Dress is designed for women who want to feel confident, comfortable, and effortlessly elegant throughout the day.

With its flowing silhouette and lightweight chiffon feel, this dress drapes beautifully over the body, creating a flattering shape without clinging. The elegant floral pattern adds a soft, feminine touch, making it easy to wear for both casual and more refined occasions.

Perfect for dinners, summer events, travel, or everyday moments where you want to feel polished without effort.

Why women love Elowen™

• Flattering relaxed fit that flows naturally with the body
• Lightweight breathable fabric for all-day comfort
• Elegant floral design for a soft, feminine look
• Maxi length for a graceful and elongated silhouette
• Easy to style for both casual and dressy occasions

Feel confident. Look elegant. Move effortlessly.

We offer free premium Royal Mail delivery on all orders, with full tracking included for your peace of mind.

Each order is carefully prepared and shipped via Royal Mail to ensure a smooth and reliable delivery experience.

If your item isn’t quite right, you can return or exchange it within 30 days of delivery. Shop with confidence knowing we’ve got you covered.

Our customer care team is available 24 hours a day, 7 days a week. Whether you need help with sizing, delivery or your order, we’re here to assist you every step of the way.

Contact us at support@gracewoodlondon.com

Christine B. and 35,000+ other women love and recommend Gracewood London

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SUMMER SALE ENDS TODAY

Eleanor started Gracewood London in 2010 after years of struggling to find clothes that actually worked for her. Stylish, comfortable, and affordable — it felt like she always had to choose two out of three. So she decided to do something about it.

This summer, we want to say thank you. So we've brought you our lowest prices of the season — and the more you buy, the more you save.

Enjoy up to 70% OFF storewide, plus extra savings when you choose more (automatically applied at checkout):

10% extra off when you buy 2
15% extra off when you buy 3
20% extra off when you buy 4
25% extra off when you buy 5+

Many of our best-loved pieces are already in their final quantities — and once they're gone, they won't be restocked.

Thank you for being part of this.

With love,
Eleanor 🤍

COMBINE AND GET UP TO 25% EXTRA OFF

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£34.95 £69.95

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£39.95 £79.95

Trusted by over 35,000 women across the UK

Wore this to a family lunch and felt great all day. Fits perfectly and so comfortable.

— Susan B.

Arrived quickly and nicely packaged. Looks just as it does in the photos. Very happy.

— Janet H.

Fits better than anything I've tried on recently. Lovely quality and great value.

— Deborah L.

Better quality than I expected for the price. The fabric feels lovely and it sits beautifully.

— Patricia W.

Arrived quickly and exactly as shown. Easy to wear and really good value.

— Jennifer K.

Arrived quickly and packaged beautifully. Looks exactly as described. Really happy with it.

— Margaret T.

My daughter asked where I got it from. Really pleased — will definitely order again.

— Linda M.

Really good quality for the price. Fits better than expected — pleasantly surprised.

— Barbara H.

DRESSED WITH INTENTION, SINCE 2010

Eleanor started Gracewood London in 2010 after years of struggling to find clothes that actually worked for her. Stylish, comfortable, and affordable — it felt like she always had to choose two out of three. So she decided to do something about it.

Over time, that idea grew into Gracewood London — a place where women could find styles they could rely on, season after season.

We have always believed in choosing with care. Paying attention to the small details, the fit, and the feeling a piece gives the moment you put it on.

Now, as summer arrives, that same care has gone into every piece in this season's collection.

Designed to be worn. Made to be loved.

FAQ

Our Guarantees

We stand behind every piece. Enjoy 30-day returns and 24/7 customer care.

For questions or returns, email us anytime at support@gracewoodlondon.com

We want you to love every piece you order from Gracewood London. If something isn't quite right, you're welcome to request a return within 30 days of receiving your order. All we ask is that the item comes back to us in its original condition and packaging.

Simply email us at support@gracewoodlondon.com with your order details — we'll take care of the rest.

For all orders within the UK, we provide free Royal Mail delivery. There is no paid priority option, as it isn’t needed. Every customer receives the same fast, careful service.

We carefully prepare each order and dispatch it as soon as it comes in. Once your parcel is on its way, you will receive a tracking number by email so you can follow it to your doorstep. Delivery times may vary slightly depending on your location, but our promise is simple: we ship quickly, and you don’t pay for delivery.

Every piece in our collection is chosen with care. We take the time to look at the fabric, the fit, and the little details that make the difference between something you wear once and something you reach for again and again.

Before anything makes it into our collection, we make sure it feels right. Comfortable, flattering, and worth every penny. That's been our standard since Eleanor started Gracewood London in 2010 — and it hasn't changed.

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you're in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our customer care team is happy to help you choose the right size.

We're sorry to hear that. Head over to our Contact page and we'll get back to you as quickly as possible. We offer 24/7 customer care and will always do our best to find a solution that works for you.

Free Delivery

We offer free UK delivery with tracking for your peace of mind. Your satisfaction matters to us, which is why we do everything we can to ensure a smooth and reliable delivery experience.

30-day money-back guarantee

Not happy with your order? No problem. Return it within 30 days for a full refund — no questions asked.

100% Secure Payments

We offer a variety of secure payment options including Visa, Mastercard, Apple Pay, Google Pay and Shop Pay. Shop with confidence.