Eleanor started Gracewood London in 2010 after years of struggling to find clothes that actually worked for her. Stylish, comfortable, and affordable — it felt like she always had to choose two out of three. So she decided to do something about it.

This summer, we want to say thank you. So we've brought you our lowest prices of the season — and the more you buy, the more you save.

Enjoy up to 70% OFF storewide, plus extra savings when you choose more (automatically applied at checkout):

10% extra off when you buy 2
15% extra off when you buy 3
20% extra off when you buy 4
25% extra off when you buy 5+

Many of our best-loved pieces are already in their final quantities — and once they're gone, they won't be restocked.

Thank you for being part of this.

With love,
Eleanor 🤍